The Brand of the product is usually built by a company through
its logo & its offerings for an instance the four interlaced rings
represents “Audi”, the iconic golden ‘M’ represents “Mc Donald’s”, half bitten
apple for “Apple” etc…
So we can say that the Brand is something which helps us to
identify the company by its visual representation or unique name or design, so
that its remains in the minds of customer. The company spends lot of money in
creating the Brand logo’s because they know it’s the Brand which helps them to
get their target customer. The smart Deepinder Goyal changed his company name from
Foodiebay to Zomato as he felt the later name of foodiebay has a term ‘e-bay’ that may filter down his clients and
customers, so he decided to change the name to “Zomato” which sounds foodie too.
But have you ever seen a Brand being a Person, note you may
get into an argument saying “Yes, I know one Narayan Murty is a Brand name for
Infosys” “Azim Pemji for Wipro” “For Tata its Ratan Tata”. But my question is..
Are they really come into a category of “Brand”? The answer is No…they are just a founding
fathers to their company or a building block for a company. You can categorize
them to be a “Brand Ambassadors” but not as a Brand.
As per Wikipedia’s knowledge database it defines Brand as “A
brand is a name, term, design, or other feature that distinguishes one seller's
product from those of others”.
But I have actually seen a person who can be named as a Brand
but not as Brand Ambassador, he carries his personality that influences the
people at large specially the youth. The companies want him to promote their
products. Even our Prime Minister Narendra Bhai Modi crowns him to be one among
“Nava Ratna” for “Swachh Bharat Abhiyan”. He is in-fact more than a brand. He
is been worshipped by his fans, never matter what image he carries, there is a
probability that a stock price hits low after a time but this person is always
in a bullish trend. The India Inc bets on him. So who is he..??
He is none other than “The Dabangg Man of Bollywood Salman
Khan”, who rules Bollywood Box Office. Let me tell you what makes this person
to be celebrated and worshipped by his fans across the world:
- He is been helpful in launching careers of many stars like Hrithik Roshan, Himesh Reshammiya, Sanjay Leela Bhansali and Sajid-Wajid.
- He is the founder of “Being Human”
- Helps the needy & stars turn up to Salman Khan for help
- Despite controversies, flops, disaster’s will never affect the status of Salman Khan
- Always speaks from Heart.
It was rightly said by Kareena Kapoor Khan to tell that “Salman is a Religion” so to be a
religion means a lot, brand is a small thing which I am talking about. There
are many corporate and advertising agencies who are in race to get there
contract signed by him. The top companies in the market want him to promote
their products.
In the year 2014, Salman Khan’s Brand
Value was reported to be $51.8 M. In India the only brand created by
celebrity having global scalability is Salman Khan’s Being Human. He banged the
box office in the year 2009 with the movie ‘Wanted’ from that film he started
the race of 100 crores in the Bollywood. According to recent data analysis
Salman Khan is considered to be most trending celebrity on Social media as well
as on TV, every year there is multiplying effect of his fan following list.
Especially his show “10 Ka Dum” telecasted on Sony Channel gained the highest
rating 4.5.
On May 6 the news media covered a report on verdict of
Salman’s hit and run case, where he was found guilty (later he was granted
bail- which is debatable topic). This was the moment when everyone thought his
brand image would be affected. Most of the companies thought to pull off their
ad on television on the verdict announced on May 6.This was the time where Salman’s one-third of
endorsements faced threat. But it was Salman’s Philanthrophic
activity,popularity & visibility in the industry made his presence felt so strong that his image remained undamaged & it also did not impact promoters, endorsers & Bollywood production house.He is the only star who’s personality is not
been affected. Because he is Salman Khan….the one & only kind of celebrity
who’s popularity is reached beyond expectations. In the past we have seen Tiger
Woods brand being affected by his controversies related to his personal life.
But it’s did not happen in the case of Salman Khan.
Salman is currently promoting the brands:
- Thumbs Up
- Revital
- Wheel
- Suzuki
- Astral Pipes
- Yatra.com
- PNG Jeweler
- Relaxo Footwear
- Mandhana Industries (Designs & Markets “Being Human” fashion & clothing accessories)
"It's easy to own a Brand but difficult to be one"
